Routledge English Language Introductions cover core areas of
language study and are one-stop resources for students. Assuming no
prior knowledge, books in the series offer an accessible overview
of the subject, with activities, study questions, sample analyses,
commentaries, and key readings-all in the same volume. The
innovative and flexible 'two-dimensional' structure is built around
four sections-introduction, development, exploration, and
extension- which offer self-contained stages for study. Each topic
can also be read across these sections, enabling the reader to
build gradually on the knowledge gained. This revised second
edition of Language and Media: Provides an accessible introduction
and comprehensive overview of the major approaches and
methodological tools used in the study of language and media.
Focuses on a broad range of media and media content from more
traditional print and broadcast media formats to more recent
digital media formats. Incorporates practical examples using real
data, including newspaper articles, press releases, television
shows, advertisements (print, broadcast, and digital), blogs,
social media content, internet memes, culture jamming, and protest
signs. Includes key readings from leading scholars in the field,
such as Jan Blommaert, Sonia Livingstone, David Machin, Martin
Montgomery, Ruth Page, Ron Scollon, and Theo van Leeuwen. Offers a
wide range of activities, questions, and points for further
discussion. The book emphasises the increasingly creative ways
ordinary people are engaging in media production. It also addresses
a number of urgent current concerns around media and media
production/reception, including fake news, clickbait, virality, and
surveillance. Features of the new edition include: Special
attention on 'new media' forms such as websites, podcasts, YouTube
videos, social media sites, and mobile apps such as Snapchat and
Instagram; Additional material on: mobility and materiality in
media, memes and virality, discourse processes in media production,
collaborative production and user created content, reality TV, fake
news, the role of algorithms and bots in media production and
circulation, and media and resistance; Discussion of media
surveillance, privacy boundaries, and the so-called 'right to be
forgotten' related to Internet archiving; Brand new readings from
key scholars in the field including Piia Varis, Jan Blommaert,
Monika Bednarek and Martin Montgomery; Updated examples and
references throughout, to reflect more contemporary issues. Written
by three experienced teachers and authors, this accessible textbook
is an essential resource for all students of English language and
linguistics.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(2)
(1)
