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Managing Tourism in a Changing World - Issues and Cases (Hardcover, New)
Loot Price: R4,203
Discovery Miles 42 030
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Managing Tourism in a Changing World - Issues and Cases (Hardcover, New)
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Managing Tourism in a Changing World provides an overview of
state-of-the-art research surrounding today's tourism management.
Recognising the relevance of tourism activities as major economic
drivers, this book offers a significant contribution to the
advancement of managerial practice in the tourism field. It is the
outcome of the collective intellectual efforts of a number of
scholars, with dissimilar geographical roots and backgrounds, who
cultivate original research on tourism management from a variety of
perspectives (economic, managerial) and using multiple methods
(theory building, experimental and inductive case-based inquiries).
While drawing on multiple theoretical perspectives and adopting
different epistemological paradigms and methodologies, this book
answers a wide range of research questions related to a number of
relevant themes in the following fields: destination management,
marketing and branding, inter-organizational dynamics and corporate
social responsibility in the tourism sector. This book was
originally published as a special issue of Anatolia.
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