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Managing Tourism in a Changing World - Issues and Cases (Hardcover, New) Loot Price: R4,064
Discovery Miles 40 640
Managing Tourism in a Changing World - Issues and Cases (Hardcover, New): Rodolfo Baggio, Wojciech Czakon, Marcello M. Mariani

Managing Tourism in a Changing World - Issues and Cases (Hardcover, New)

Rodolfo Baggio, Wojciech Czakon, Marcello M. Mariani

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Loot Price R4,064 Discovery Miles 40 640 | Repayment Terms: R381 pm x 12*

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Managing Tourism in a Changing World provides an overview of state-of-the-art research surrounding today's tourism management. Recognising the relevance of tourism activities as major economic drivers, this book offers a significant contribution to the advancement of managerial practice in the tourism field. It is the outcome of the collective intellectual efforts of a number of scholars, with dissimilar geographical roots and backgrounds, who cultivate original research on tourism management from a variety of perspectives (economic, managerial) and using multiple methods (theory building, experimental and inductive case-based inquiries). While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and methodologies, this book answers a wide range of research questions related to a number of relevant themes in the following fields: destination management, marketing and branding, inter-organizational dynamics and corporate social responsibility in the tourism sector. This book was originally published as a special issue of Anatolia.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2013
First published: 2014
Editors: Rodolfo Baggio • Wojciech Czakon • Marcello M. Mariani
Dimensions: 246 x 174 x 13mm (L x W x T)
Format: Hardcover
Pages: 128
Edition: New
ISBN-13: 978-0-415-83417-9
Categories: Books > Sport & Leisure > Sports & outdoor recreation > General
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LSN: 0-415-83417-1
Barcode: 9780415834179

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