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Books > Business & Economics > Industry & industrial studies > Service industries
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Tourism: How Effective Management Makes the Difference - How effective management makes the difference (Paperback, Reissue)
Loot Price: R1,840
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Tourism: How Effective Management Makes the Difference - How effective management makes the difference (Paperback, Reissue)
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Tourism: How effective management makes the difference builds
tourism's components and impacts into a total framework showing how
it should be made subject to an overall planning and management
process.
This is an essential guide which also explains effective
management in relation to current trends in tourism. It
incorporates extensive coverage of the characteristics of tourism,
making it ideally suited for those studying tourism, travel and
business studies. Individual managers and policy decision makers
will also find that this book addresses vital management issues and
provides practical help. It covers both public and private sectors
and shows how they can be brought together as a cohesive whole. It
examines the functions of management, from planning to the
monitoring of performance and results. Coverage of the crucial
aspects of tourism management also includes economics, politics and
government action, the environment, cultural influences, marketing,
physical planning, human resources development and public
awareness.
Roger Doswell, formerly a lecturer and Kobler research fellow of
University of Surrey, is a leading expert on tourism and has
written or co-written ten books on the subject. During a long
career he has travelled the world for many international
organisations as a tourism development consultant.
Puts tourism development into an overall planning and management
framework
Highly experienced international consultant and author
Comprehensive text for courses which focus on the planning and
management of the tourism sector
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