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Books > Professional & Technical > Mechanical engineering & materials > Production engineering
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Successful Industrial Product Innovation - An Integrative Literature Review (Hardcover, Annotated Ed)
Loot Price: R1,382
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Successful Industrial Product Innovation - An Integrative Literature Review (Hardcover, Annotated Ed)
Series: Bibliographies and Indexes in Economics and Economic History
Expected to ship within 10 - 15 working days
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The 1980's information explosion on new-product development demands
a broad-scope, up-to-date review of literature. Calantone and di
Benedetto take on the task in this comprehensive annotated
bibliography, citing more than 450 articles and books on product
innovation and new product development. They have produced a
thoroughly integrative review of marketing, business, and
engineering literatures, identifying general managerial
conclusions. Outlining key issues and problems faced by product
managers, Calantone and di Benedetto determine to what extent these
issues have been addressed in academic literature. How much of
reported research is relevant? What is the quality of available
scientific knowledge? Can business managers and marketing staffs
learn from other functional areas, i.e. engineering or technical
journals? This bibliography is a valuable entry into innovation
literature for both product managers and academic researchers.
Calantone and di Benedetto's review is structured according to
topic area: factors influencing product and process innovation;
stages in new-product development; product diffusion forecasting;
the R & D-marketing interface; organizational structure; and
technology transfer. Each chapter includes a literature review and
an extensive annotated bibliography. A representative set of
articles from major marketing, business management, operations
research, and engineering publications are selected. As a rule of
thumb, articles from 1978 to the present are included. Several
major works from earlier years are also cited. The authors complete
this volume with their own observations and conclusions, an author
index, and a subject index.
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