What is The Business Cohesion Model? It is a concept based on the
basic premise that no individual is perfect. Thus, all
organisations are made up of imperfect people. The imperfections
vary and have different effects on the performance of the business.
The aim of The Business Cohesion Model is to minimise these
organisational imperfections by aligning people and teams within
the brand. If you agree with the imperfection argument, then you
have taken the first step in addressing what is necessary for an
organisation to achieve optimum brand performance. Everybody,
irrespective of their position or status, has a duty and
responsibility to develop, deliver and sustain the brand offering
of the business. The Business Cohesion Model takes you through a
sequence of topics, each encouraging you to think about the
different issues that face your business. It will challenge and
test any preconceived beliefs, values and operational standards, so
be prepared, and willing, to follow your instincts as you develop
your own ideas and your own Business Cohesion.
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