Wall Street Journal Best Seller Finalist: The AMA Leonard L. Berry
Book Prize Winner: The Eric Hoffer Book Award (Business) Winner:
INDIE Gold Medal Book Award (Business) How are a men's grooming
brand and frustrated "stuck-at-work" dads leading a revolution in
masculinity post #MeToo? What can the decline of a global lingerie
brand and corporate hackathons teach us about how fear can stifle
innovation? How does hiring "neuro-diverse" workers and creating
empathetic shampoo bottles signal a dramatic shift toward
compassion in the workplace? For the past 9 years, marketing expert
and Georgetown University Professor Rohit Bhargava has curated his
best-selling list of non-obvious trends by asking the questions
that most trend predictors miss. In this all-new ninth edition,
discover what more than a million readers already have: how to use
the power of non-obvious thinking to grow your business and make a
bigger impact in the world. In total, the Non-Obvious 2019 edition
features 15 all-new trends across 5 categories including Culture;
Consumer Behavior, Marketing; Social Media, Media & Education,
Technology; Design plus Economics; Entrepreneurship. The book also
features a detailed section with a review and rating for more than
115 previously predicted trends, with longevity ratings for each.
As with the original version, this new edition of Non-Obvious also
delves into the curation process the author has used for years to
build his Trend Reports and takes readers behind the scenes of
trend curation (much to the delight of past readers who have been
asking about this for years), and show them the methodology they
can use to predict the future for themselves.
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