Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Industry & industrial studies > Industrial relations & safety > Occupational / industrial health & safety

Buy Now

Strategische Marketingoptionen in Regulierten Maerkten - Das Management Von Patentauslaeufen in Pharmazeutischen Unternehmen (German, Hardcover) Loot Price: R1,683
Discovery Miles 16 830
Repayment Terms: R158 pm x 12*
Add to cart
Strategische Marketingoptionen in Regulierten Maerkten - Das Management Von Patentauslaeufen in Pharmazeutischen Unternehmen...

Strategische Marketingoptionen in Regulierten Maerkten - Das Management Von Patentauslaeufen in Pharmazeutischen Unternehmen (German, Hardcover)

Roland Mattmuller; Anna-Katharina Koenen

Series: Strategisches Marketingmanagement, 33

 (sign in to rate)
Loot Price R1,683 Discovery Miles 16 830 | Repayment Terms: R158 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Das Management von Patentauslaufen in pharmazeutischen Unternehmen erfahrt in Zeiten von stetig zunehmender Regulierung und geringer gefullten Produktpipelines erneut grosse Aufmerksamkeit. Im Mittelpunkt dieses Bandes steht die Frage, welche der in der Literatur diskutierten Patentauslaufstrategien unter Berucksichtigung der aktuellen Rechtslage und Weiterentwicklung der pharmazeutischen Branche noch anwendbar sind. Dabei erfasst die Autorin sowohl branchenspezifische Besonderheiten als auch konzeptionelle Grundlagen der Marketingforschung. Basierend auf diesen Erkenntnissen erstellt die Autorin ein neues Klassifikationsschema an Patentauslaufstrategien fur die pharmazeutische Branche und gibt Handlungsempfehlungen fur das Management des Patentauslaufs.

General

Imprint: Peter Lang Ag
Country of origin: Switzerland
Series: Strategisches Marketingmanagement, 33
Release date: October 2019
Editors: Roland Mattmuller
Authors: Anna-Katharina Koenen
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 270
ISBN-13: 978-3-631-79307-7
Languages: German
Categories: Books > Social sciences > Psychology > Occupational & industrial psychology
Books > Business & Economics > Industry & industrial studies > Industrial relations & safety > Occupational / industrial health & safety
Books > Medicine > Other branches of medicine > Environmental medicine > Occupational medicine
Promotions
LSN: 3-631-79307-3
Barcode: 9783631793077

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Analysis Of Safety Incidents (Paperback): Sarel J. Smit
Analysis Of Safety Incidents
Sarel J. Smit Paperback R593 R501 Discovery Miles 5 010
The Hospitality Industry Handbook On Hygiene And Safety For South African Students And Practitioners (Paperback, 2nd Edition):...
The Hospitality Industry Handbook On…
Lisa Gordon-Davis Paperback R581 R299 Discovery Miles 2 990
Occupational Health And Safety Management - A Practical Approach (Paperback, 3rd edition): Charles D Reese
Occupational Health And Safety…
Charles D Reese Paperback R1,934 Discovery Miles 19 340
The Basics Of Safety Hazards - And The Origins Of Safety Risk (Paperback): Sarel J. Smit, Elriza Esterhuyzen
The Basics Of Safety Hazards - And The…
Sarel J. Smit, Elriza Esterhuyzen Paperback  (2)
 R345 R291 Discovery Miles 2 910
Recommendations on the transport of dangerous goods - model regulations (Paperback, 20th rev. ed., 2015): United Nations...
Recommendations on the transport of…
United Nations Committee of Experts on the Transport of Dangerous Goods Paperback R4,119 Discovery Miles 41 190
Well-Being and the Quality of Working Lives (Hardcover): Daniel Wheatley
Well-Being and the Quality of Working…
Daniel Wheatley Hardcover R3,486 Discovery Miles 34 860
Safety incident investigation (Paperback): Cheryl Rielander
Safety incident investigation
Cheryl Rielander Paperback R293 R248 Discovery Miles 2 480
Managing safety in the workplace (Paperback): Lizbie Fourie, Francois van Loggerenberg
Managing safety in the workplace
Lizbie Fourie, Francois van Loggerenberg Paperback R260 R220 Discovery Miles 2 200
ADR applicable as from 1 January 2015 - European agreement concerning the international carriage of dangerous goods by road...
ADR applicable as from 1 January 2015…
United Nations Economic Commission for Europe Inland Transport Committee Paperback R5,090 R4,266 Discovery Miles 42 660
Bio-based Flame-Retardant Technology for Polymeric Materials (Paperback): Yuan Hu, Hafezeh Nabipour, Xin Wang
Bio-based Flame-Retardant Technology for…
Yuan Hu, Hafezeh Nabipour, … Paperback R4,838 Discovery Miles 48 380
Near-Miss Book - Recording and Reporting Near Misses at Work (Paperback): Great Britain. Health And Safety Executive
Near-Miss Book - Recording and Reporting…
Great Britain. Health And Safety Executive Paperback R344 Discovery Miles 3 440
Reliability and Probabilistic Safety Assessment in Multi-Unit Nuclear Power Plants (Paperback): Senthil C. Kumar
Reliability and Probabilistic Safety…
Senthil C. Kumar Paperback R3,707 Discovery Miles 37 070

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners