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Strategische Marketingoptionen in Regulierten Maerkten - Das Management Von Patentauslaeufen in Pharmazeutischen Unternehmen (German, Hardcover) Loot Price: R1,636
Discovery Miles 16 360
Repayment Terms: R153 pm x 12*
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Strategische Marketingoptionen in Regulierten Maerkten - Das Management Von Patentauslaeufen in Pharmazeutischen Unternehmen...

Strategische Marketingoptionen in Regulierten Maerkten - Das Management Von Patentauslaeufen in Pharmazeutischen Unternehmen (German, Hardcover)

Roland Mattmuller; Anna-Katharina Koenen

Series: Strategisches Marketingmanagement, 33

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Loot Price R1,636 Discovery Miles 16 360 | Repayment Terms: R153 pm x 12*

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Das Management von Patentauslaufen in pharmazeutischen Unternehmen erfahrt in Zeiten von stetig zunehmender Regulierung und geringer gefullten Produktpipelines erneut grosse Aufmerksamkeit. Im Mittelpunkt dieses Bandes steht die Frage, welche der in der Literatur diskutierten Patentauslaufstrategien unter Berucksichtigung der aktuellen Rechtslage und Weiterentwicklung der pharmazeutischen Branche noch anwendbar sind. Dabei erfasst die Autorin sowohl branchenspezifische Besonderheiten als auch konzeptionelle Grundlagen der Marketingforschung. Basierend auf diesen Erkenntnissen erstellt die Autorin ein neues Klassifikationsschema an Patentauslaufstrategien fur die pharmazeutische Branche und gibt Handlungsempfehlungen fur das Management des Patentauslaufs.

General

Imprint: Peter Lang Ag
Country of origin: Switzerland
Series: Strategisches Marketingmanagement, 33
Release date: October 2019
Editors: Roland Mattmuller
Authors: Anna-Katharina Koenen
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 270
ISBN-13: 978-3-631-79307-7
Languages: German
Categories: Books > Social sciences > Psychology > Occupational & industrial psychology
Books > Business & Economics > Industry & industrial studies > Industrial relations & safety > Occupational / industrial health & safety
Books > Medicine > Other branches of medicine > Environmental medicine > Occupational medicine
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LSN: 3-631-79307-3
Barcode: 9783631793077

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