Focused Issue on The Marketing Process in Organizational Competence (Hardcover)

This first volume of Research in Competence-Based Management (RCBM) signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory.

Each volume in RCBM will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theorys foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.

General

Imprint:	JAI Press Inc.
Country of origin:	United States
Series:	Research in Competence-Based Management
Release date:	December 2005
First published:	December 2005
Editors:	Ron Sanchez • Jorg Freiling
Dimensions:	229 x 152 x 26mm (L x W x T)
Format:	Hardcover
Pages:	282
ISBN-13:	978-0-7623-1209-2
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-7623-1209-2
Barcode:	9780762312092

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!