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Books > Language & Literature > Language & linguistics > Semantics (meaning)

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Discourses in Place - Language in the Material World (Hardcover, illustrated edition) Loot Price: R3,890
Discovery Miles 38 900
Discourses in Place - Language in the Material World (Hardcover, illustrated edition): Ron Scollon, Suzie Wong Scollon

Discourses in Place - Language in the Material World (Hardcover, illustrated edition)

Ron Scollon, Suzie Wong Scollon

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Loot Price R3,890 Discovery Miles 38 900 | Repayment Terms: R365 pm x 12*

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Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world.
Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities and a glossary of key terms.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: May 2003
First published: 2003
Authors: Ron Scollon • Suzie Wong Scollon
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Hardcover
Pages: 256
Edition: illustrated edition
ISBN-13: 978-0-415-29048-7
Categories: Books > Reference & Interdisciplinary > Communication studies > Semiology
Books > Language & Literature > Language & linguistics > Semantics (meaning) > General
LSN: 0-415-29048-1
Barcode: 9780415290487

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