Ronald D. Lankford has written the definitive history of this
iconic and much-loved Christmas character. Rudolph the Red-Nosed
Reindeer was the creation of Robert May, a staff copywriter who
wrote the original poem as a Montgomery Ward Christmas giveaway in
1939. More than 2.4 million copies were printed and given away that
holiday season. Thus the legend began. Johnny Marks adapted the
poem into what would become the Gene Autry hit "Rudolph the
Red-Nosed Reindeer," which instantly became-and still remains-one
of the most popular Christmas songs of all time. The legend of
Rudolph soared even higher with the Rankin/Bass stop-motion
television special in 1964, which has gone on to inspire a cottage
industry of toys and decorative items. In this festive and informed
look at the most famous reindeer of all, Lankford discusses all of
Rudolph's iterations, including comic books, sequels, advertising
tie-ins, movies, and much more. Lankford has produced the first
complete history of Rudolph that both celebrates and explains the
undying popularity of Rudolph and his friends. The result is both a
glowing tribute and a rigorously researched biography that will
appeal to fans and lovers of classic American holiday culture.
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