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Cultural Evolution - People's Motivations are Changing, and Reshaping the World (Paperback)
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Cultural Evolution - People's Motivations are Changing, and Reshaping the World (Paperback)
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Cultural Evolution argues that people's values and behavior are
shaped by the degree to which survival is secure; it was precarious
for most of history, which encouraged heavy emphasis on group
solidarity, rejection of outsiders, and obedience to strong
leaders. For under extreme scarcity, xenophobia is realistic: if
there is just enough land to support one tribe and another tribe
tries to claim it, survival may literally be a choice between Us
and Them. Conversely, high levels of existential security encourage
openness to change, diversity, and new ideas. The unprecedented
prosperity and security of the postwar era brought cultural change,
the environmentalist movement, and the spread of democracy. But in
recent decades, diminishing job security and rising inequality have
led to an authoritarian reaction. Evidence from more than 100
countries demonstrates that people's motivations and behavior
reflect the extent to which they take survival for granted - and
that modernization changes them in roughly predictable ways. This
book explains the rise of environmentalist parties, gender
equality, and same-sex marriage through a new, empirically-tested
version of modernization theory.
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