Gordon McLendon - The Maverick of Radio (Hardcover)

Students and others interested in radio history will be intrigued by this fast-paced biography of Gordon McLendon's career in the radio industry, touching also on his work in motion pictures and involvement in Texas politics. Following a glimpse into his childhood, education, and military career, Ronald Garay describes McLendon's station ownership and management in Palestine, Texas; the development of a major network, the Liberty Broadcasting System; his live and recreated baseball and football programs; and his skirmishes with the major league baseball establishment. Much attention is given to how McLendon "re-invented" radio and competed with television and print media through his Top 40 music hits, disc jockey programming, and the use of local news. Important concerns regarding station "trafficking," editorializing, and public interests are considered as well in this extraordinary book.

General

Imprint:	Praeger Publishers Inc
Country of origin:	United States
Release date:	March 1992
First published:	March 1992
Authors:	Ronald Garay
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Hardcover
Pages:	264
ISBN-13:	978-0-313-26676-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry Promotions
LSN:	0-313-26676-X
Barcode:	9780313266768

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