The key to teaching business ethics successfully, says Sims, is to
start with clear goals and a sensible expectation of outcomes, and
with a true knowledge and appreciation of how people actually
learn. Seems obvious enough, he says, but the surprise is that so
few understand this. Thus, the teaching of business ethics is often
an unproductive, frustrating exercise in futility. Sims hopes to
change that. Proceeding with the conviction that open
communications between teacher and student before, during, and
after the teaching experience is vital, Sims identifies key
teaching processes, gives practical advice on designing and
planning the curriculum, and offers guidance on how to develop a
climate conducive to effective learning. He highlights the
importance of creating a classroom climate that encourages open
dialogue, good moral conversation, and conversational learning. And
throughout he emphasizes that learning styles and experiential
learning theory are cornerstones of teaching business ethics, thus
taking an approach unlike any in the literature. An important guide
for those who are new to teaching this essential subject, Sims'
book will also be helpful for more experienced teachers who are
wondering why their own methods do not always work, or do not work
as well as they believe they should. Sims identifies important
processes that must be managed if business ethics is to be taught
and learned successfully--processes such as creating stakeholder
commitment to the goals, purposes, and outcomes of the teaching
effort, and curriculum design and planning that are attuned to
individual differences in learning styles, motivation, and values.
Also included in Sims' processes are thedevelopment of individual
school outcomes, and expectations, and the assessment procedures
that can measure them. He discusses the importance of incorporating
debriefing into an experiential learning exercise or discussion,
and goes on to give an in-depth discussion of the pedagogical
approaches that allow teachers to teach the practical and
theoretical components of the subject simultaneously. Well
illustrated with examples, such as an interdisciplinary approach to
teaching and a way to institutionalize outcomes assessment by means
of total quality management, Sims' book returns constantly to his
major theme: that to teach business ethics effectively the teacher
must first create a climate of trust and sharing within and between
students, and between students and teacher, and that the teacher
must have a concrete way to measure the impact of the teaching
effort's results.
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