Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Entrepreneurs Toolkit (Paperback)
Loot Price: R92
Discovery Miles 920
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Entrepreneurs Toolkit (Paperback)
Series: Cosmic mba Series
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Loot Price R92
Discovery Miles 920
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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With your head buzzing with innovative and creative ideas - welcome
to the entrepreneur's world of spotting opportunities, networking
and setting up new ventures. These desirable traits are
increasingly seen as the difference between proactive companies
growing and creating wealth, and reactive companies resisting
change and 'hanging-in there' hoping to avoid the scrap heap.
Entrepreneurs are increasingly being acknowledged by Governments as
the driving force behind innovative change and job creation. In our
deregulated and competitive world the small business entrepreneur
can now compete on a level playing field with large corporations -
it used to be 'the big eat the small' but now it is 'the fast
assassinate the slow'. Business schools have responded to the
demand for entrepreneurs by including entrepreneurship and business
enterprise modules in many of their courses. The rationale being
that when students graduate they can use these entrepreneurial
skills to help establish their careers. With the wave of
entrepreneurship growing I realised there was an opportunity to
write a series of books which focused on the entrepreneur's tools
and techniques, their application, and the entrepreneur's behaviour
and traits. This entrepreneurs toolkit - which focuses on the tools
and techniques the entrepreneur can use to identify opportunities,
test the market, raise finance, and grow the business. One of the
unique features of entrepreneur toolkit is that it uses plenty of
diagrams to visually present the entrepreneurial business
environment. This makes it much easier and quicker for the reader
to assimilate the concepts. Two of these graphically presented
concepts are - Entrepreneurship body of knowledge which is
presented as a structured breakdown; entrepreneurial spiral which
is a novel way of showing the logical relationship between the
management topics.
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