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Investigating Google's Search Engine - Ethics, Algorithms, and the Machines Built to Read Us (Paperback)
Loot Price: R656
Discovery Miles 6 560
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Investigating Google's Search Engine - Ethics, Algorithms, and the Machines Built to Read Us (Paperback)
Series: Bloomsbury Studies in Digital Cultures
Expected to ship within 9 - 15 working days
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What do search engines do? And what should they do? These questions
seem relatively simple but are actually urgent social and ethical
issues. The influence of Google's search engine is enormous. It
does not only shape how Internet users find pages on the World Wide
Web, but how we think as individuals, how we collectively remember
the past, and how we communicate with one another. This book
explores the impact of search engines within contemporary digital
culture, focusing on the social, cultural, and philosophical
influence of Google. Using case studies like Google's role in the
rise of fake news, instances of sexist and misogynistic
Autocomplete suggestions, and search queries relating to LGBTQ+
values, it offers original evidence to intervene practically in
existing debates. It also addresses other understudied aspects of
Google's influence, including the profound implications of its
revenue generation for wider society. In doing this, this important
book helps to evaluate the real cost of search engines on an
individual and global scale.
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