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Books > Professional & Technical > Energy technology & engineering > Alternative & renewable energy sources & technology
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Green Consumerism: Perspectives, Sustainability, and Behavior (Paperback)
Loot Price: R2,444
Discovery Miles 24 440
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Green Consumerism: Perspectives, Sustainability, and Behavior (Paperback)
Expected to ship within 12 - 17 working days
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This new volume, Green Consumerism: The Behavior of New Age
Consumer, provides a holistic understanding the importance of
promoting green products and discusses consumers' buying intentions
and decisions. The chapters consider consumer behavior theory in
the context of green or ecologically friendly products from both
the academic and business perspectives. The chapters present the
latest empirical and analytical research in the field of green
marketing and provide an abundance of information about profitable
and sustainable ways and strategies to deal with environmental
problems. The volume considers how consumers are taking
responsibility and becoming more aware, driving change in the
marketplace. In response, companies are integrating appropriate
green strategies into their operational activities, product
development processes, and marketing activities to achieve a
competitive advantage in saturated markets. This helps companies
gain market share and minimize their production costs. Topics
discussed in the volume include green pricing, green consumer
behavior, various dimensions of consumer purchase intention,
sustainable marketing, innovation techniques used to go green,
eco-awareness, and other ongoing developments in this rapidly
expanding area. Key features: * Discusses research on the latest
trends in the field of green marketing, green practices, green
products, eco-literacy, environment awareness, protection,
management etc. * Provides insight about current consumer behavior,
consumers' eco-literacy levels, and their desires to go green *
Covers a multitude of topics, including green pricing, green
consumer behavior, sustainable marketing, innovation techniques
used to go green, eco-awareness, and more
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