Marketing from the Trenches is a must read for every retail
business owner, manager, and entrepreneur. Through anecdotes,
real-life experiences, and documented growth trends, the book
reveals to the reader proven methods that will grow their business.
The increasing endorsements are a testament to the author's growing
list of followers. The author's three "P"s are far more relevant
than the scholastic marketing model's four "P"s, most especially
for those in retail operations. The writing style is casual with an
ever present tongue-in-cheek sense of humor that won't allow the
reader to put the book down.
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