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China Livestreaming E-commerce Industry Insights (Hardcover, 1st ed. 2021)
Loot Price: R1,965
Discovery Miles 19 650
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China Livestreaming E-commerce Industry Insights (Hardcover, 1st ed. 2021)
Expected to ship within 12 - 17 working days
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This book analyzes multiple aspects of the Chinese livestreaming
e-commerce industry, including its development and evolution, macro
environment, market landscape, platforms, streamer structure
trends, influencers, production, and explosive marketing methods,
MCN operations, risk assessment and policy management. It not only
describes the highly developed state of the industry in China and
how it has advanced further as a result of COVID lockdowns, but
also focuses on the problems of livestreaming e-commerce and
proposes solutions and development strategies. Investigating the
development trends, the book also discusses how far livestreaming
e-commerce can go during the wind-up period. In particular, based
on the underlying logic of people, goods and fields, it assesses
the streamer structure of universal participation, product
selection, goods supply and price setting, exploring the scene
marketing methods of pop-up conversion and the strategic layout of
the operating platform. It objectively describes the current state
of the Chinese livestreaming e-commerce market, and taking into
account Chinese social, cultural, and economic characteristics,
proposes solutions to problems in the livestreaming e-commerce
industry. This unique book reflects on the Chinese livestreaming
e-commerce, and offers insights to help readers understand the
industry and the process of industrialization. It is intended for a
wide range of readers, ranging from non-experts interested in
livestreaming e-commerce, to professionals wanting an overview of
the industry's development.
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