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Trading Textiles - Fifty Years of Advertising for Fibres and Fabrics. 1920-1970 (Paperback)
Loot Price: R255
Discovery Miles 2 550
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Trading Textiles - Fifty Years of Advertising for Fibres and Fabrics. 1920-1970 (Paperback)
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Loot Price R255
Discovery Miles 2 550
Expected to ship within 12 - 17 working days
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The focus of the plethora of books on British textiles has largely
been on their design and designers; relatively little has been
written on the marketing of the products. Trading Textiles whilst
making reference to the many avenues and methods for selling fibres
and fabrics focussed on press advertising whereby manufacturers not
only showed off a product, a brand, but intentionally or
unintentionally provided potential buyers with an image of the
company itself. Although, eventually, as with so many industries in
the 20th century, companies that originally built their reputation
on one line - a particular fibre or textile or stage of production
- conglomerates came to offer comprehensive ranges. Trading
Textiles compares the different styles of advertising of firms
driven by design, those science based, those focussed on
furnishings, and others relating to fashion. Covering mid-20th
century textile advertising the book not only illustrates what was
happening in graphic design generally but the changing character of
the textile industry itself.
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