Sport Marketing in a Global Environment - Strategic Perspectives (Hardcover)

Commissioned by the WASM Executive Board, representing this organization's leadership and commitment to develop, summarize, synthesize, and analyze knowledge that help enhance global sport industry. Covers a range of key research and practical issues in globalized sport marketing in diverse national and cultural contexts of both global and local settings. Chapters are contributed by 36 scholars from 13 countries, addressing a variety of cross-cultural or comparative topics in the sport industry. Combines scholarly output derived from diverse inquiry protocols, such as review of literature, documentary analysis, qualitative research, and quantitative investigations. Signifies the continued commitment of the WASM and Taylor & Francis Co. in promoting global sport management studies and advancing the sport industry world-wide.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	World Association for Sport Management Series
Release date:	April 2022
Editors:	Ruth M. Crabtree • James J. Zhang
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	284
ISBN-13:	978-1-03-221794-9
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General
LSN:	1-03-221794-4
Barcode:	9781032217949

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