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Handbook of Web Surveys, Second Edition (Hardcover, 2nd Edition)
Loot Price: R3,811
Discovery Miles 38 110
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Handbook of Web Surveys, Second Edition (Hardcover, 2nd Edition)
Expected to ship within 12 - 17 working days
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HANDBOOK OF WEB SURVEYS The updated, must-have guide for creating
and implementing web surveys Revised and thoroughly updated, the
second edition of Handbook of Web Surveys offers a practical and
comprehensive guide for creating and conducting effective web
surveys. The authors noted experts on the topic, include a review
the Blaise system (which has been around for 30 years) and provide
information on the most recent developments and techniques in the
field. The book illustrates the steps needed to develop effective
web surveys and explains how the survey process should be carried
out. It also examines the aspects of sampling and presents a number
of sampling designs. The book includes ideas for overcoming
possible errors in measurement and nonresponse. The authors also
compare the various methods of data collection (face-to-face,
telephone, mail, and mobile surveys) and discuss their advantages
and disadvantages. Critical information for designing
questionnaires for mobile devices is also provided. Filled with
real-world examples, Handbook of Web Surveys discuss the key
concepts, methods, and techniques of effective web surveys. This
important book: Contains the most recent sampling designs and
estimation procedures Offers ideas for overcoming errors in web
surveys Includes information on mixed mode surveys Explores the
concept of response probabilities Reviews all aspects of web panels
Written for researchers in government, business, economics, and
social scientists, the second edition of Handbook of Web Surveys
provides an introduction to web surveys and the various methods and
techniques.
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