Updated business wisdom from the founder of Dogfish Head, the
nation's fastest growing independent craft brewery
Starting with nothing more than a home brewing kit, Sam
Calagione turned his entrepreneurial dream into a foamy reality in
the form of Dogfish Head Craft Brewery, one of America's best and
fastest growing craft breweries.
In this newly updated "Second Edition, " Calagione offers a
deeper real-world look at entrepreneurship and what it takes to
operate and grow a successful business. In several new chapters, he
discusses Dogfish's most innovative marketing ideas, including how
social media has become an integral part of the business model and
how other small businesses can use it to catch up with bigger
competitors. Calagione also presents a compelling argument for
choosing to keep his business small and artisanal, despite growing
demand for his products.Updated to offer a more complete look at
what it takes to keep a small business boomingAn inspiring story of
renegade entrepreneurialism and the rewards of dreaming big,
working hard, and thinking unconventionallyShows how to use social
media to reach new customers and grow a business
For any entrepreneur with a dream, "Brewing Up a Business,
Second Edition" presents an enlightening, in-depth look at what it
takes to succeed on their own terms.
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