International Business: The New Realities, Global Edition (Paperback, 5th edition)

For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	September 2019
First published:	2020
Authors:	S. Cavusgil • Gary Knight • John Riesenberger
Dimensions:	270 x 220 x 20mm (L x W x T)
Format:	Paperback
Pages:	576
Edition:	5th edition
ISBN-13:	978-1-292-30324-6
Categories:	Books > Business & Economics > Business & management > International business Promotions
LSN:	1-292-30324-7
Barcode:	9781292303246

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