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Books > Business & Economics > Business & management > Sales & marketing

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Building Brand Value the Playboy Way (Paperback, 1st ed. 2009) Loot Price: R1,426
Discovery Miles 14 260
Repayment Terms: R134 pm x 12*
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Building Brand Value the Playboy Way (Paperback, 1st ed. 2009): S. Gunelius

Building Brand Value the Playboy Way (Paperback, 1st ed. 2009)

S. Gunelius

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Loot Price R1,426 Discovery Miles 14 260 | Repayment Terms: R134 pm x 12*

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Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: September 2009
First published: 2009
Authors: S. Gunelius
Dimensions: 203 x 127mm (L x W)
Format: Paperback
Pages: 188
Edition: 1st ed. 2009
ISBN-13: 978-1-349-36755-9
Categories: Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-349-36755-9
Barcode: 9781349367559

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