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Harry Potter - The Story of a Global Business Phenomenon (Paperback, 1st ed. 2008) Loot Price: R1,469
Discovery Miles 14 690
Repayment Terms: R138 pm x 12*
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Harry Potter - The Story of a Global Business Phenomenon (Paperback, 1st ed. 2008): S. Gunelius

Harry Potter - The Story of a Global Business Phenomenon (Paperback, 1st ed. 2008)

S. Gunelius

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Loot Price R1,469 Discovery Miles 14 690 | Repayment Terms: R138 pm x 12*

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The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: June 2008
First published: 2008
Authors: S. Gunelius
Dimensions: 229 x 152 x 18mm (L x W x T)
Format: Paperback
Pages: 194
Edition: 1st ed. 2008
ISBN-13: 978-1-349-30108-9
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Industry & industrial studies > General
Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-349-30108-6
Barcode: 9781349301089

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