In the imagination age, organizations need to harness the power of
creativity and innovation in order to survive and thrive. Grounded
in academic and applied research, this book offers invaluable
insights into these concepts from an interdisciplinary perspective.
Through compelling narratives, the author critically discusses the
theories and models that will empower the thinking of researchers,
entrepreneurs and leaders. Revealing how the fourth industrial
revolution can put our creative minds into play with enormous
opportunities to solve problems and make meaning, the book invites
us to debate how human and emerging technologies will write the
next chapter of human history. It covers philosophical approaches
to creativity, the characteristics of creative teams, the
components of individual creativity as well as the role of
imagination and associative thinking in fostering creativity and
innovation.
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