This book draws together the main elements of strategic management
theory and considers their relevance to contemporary practice in
construction. It helps students understand what corporate strategy
involves and how it is possible to develop a proactive approach to
the management of key organisational resources that are essential
to attain objectives.
Understanding of the importance of strategic management has
developed rapidly in the past decade. Recent economic events have
shown that all organisations must continually reassess their
approach to achieving intended objectives, especially improvement
in customer focus. The construction industry is no different.
Construction employers require graduates who are competent in
understanding the basis of strategic management, the range of
techniques that will enable the organisation to identify
opportunities and threats and respond to rapid change.
This book provides an overview of the context in which
construction projects are carried out, and the potential methods
that exist to conduct strategic analysis and decision-making. By
analysing case studies, "Corporate Strategy in Construction:
Understanding today's theory & practice" demonstrates how vital
lessons can be learnt from other industries by benchmarking
practices and developing alternative ways of delivering value to
clients.
A key message of the book is that construction organisations
can, with a better appreciation of strategic management, increase
their potential to innovate and create sustainable competitive
advantage.
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