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Pricing Perspectives - Marketing and Management Implications of New Theories and Applications (Hardcover) Loot Price: R2,786
Discovery Miles 27 860
Repayment Terms: R261 pm x 12*
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Pricing Perspectives - Marketing and Management Implications of New Theories and Applications (Hardcover): S. Rothenberger

Pricing Perspectives - Marketing and Management Implications of New Theories and Applications (Hardcover)

S. Rothenberger; Florian Siems

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Loot Price R2,786 Discovery Miles 27 860 | Repayment Terms: R261 pm x 12*

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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2008
First published: November 2008
Editors: S. Rothenberger
Authors: Florian Siems
Dimensions: 216 x 140 x 19mm (L x W x T)
Format: Hardcover
Pages: 230
ISBN-13: 978-0-230-20722-6
Categories: Books > Business & Economics > Economics > Microeconomics > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 0-230-20722-7
Barcode: 9780230207226

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