For courses in international business. International Business: The
New Realities caters to a post-millennial student audience, the
most diverse and educated generation to date. The book connects to
students of the technological age, facing a diverse and evolving
economic environment fueled by the internet and multimedia sources.
The authors understand and speak to what motivates this group, also
known as Generation Z -- their reliance on technology, their drive
towards achievement and helping their communities, and their desire
to obtain skills they can apply towards meaningful jobs. By
addressing their interests and issues such as the competitive job
market and challenges faced by advanced economies, the text engages
students in the material and preps them for successful careers in
international business.
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