International Marketing and Purchasing - From Marketing-mix to Relationships and Networks (Hardcover)

Hardbound. The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting.This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.

General

Imprint:	JAI Press Inc.
Country of origin:	United States
Series:	Advances in International Marketing
Release date:	2000
First published:	2000
Series editors:	S. Tamer Cavusgil
Editors:	Pervez N. Ghauri
Dimensions:	234 x 156 x 20mm (L x W x T)
Format:	Hardcover
Pages:	356
ISBN-13:	978-0-7623-0318-2
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-7623-0318-2
Barcode:	9780762303182

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