Hardbound. The collection of papers presented in this volume are
the results of research undertaken by a group of scholars examining
the field of international marketing and purchasing (IMP). This
group of researchers has been conducting IMP studies over the past
two decades in a multi-country setting.This book is a good overview
of marketing as a discipline and provides insightful writing on the
latest developments. The book can be used as supplementary text in
courses as Business-to-Business Marketing, International Marketing
and Marketing theory.
General
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