Reviving Traditions in Research on International Market Entry (Hardcover)

In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 percent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on gray market has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creating a favorable environment to attract foreign direct investment and promote export. Written by a group of internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice. Among the articles, Samiee discusses countertrade from a marketing viewpoint and introduces a unique marketing process perspective. Zou, Taylor, and Fang examine government influences on MNC's control over its foreign market venture. Li and Li investigate channel control in new product export. Mullen, Sashi, and Doney's case study highlights the complex issues in gray market from the perspective of both manufacturers and parallel marketers. Kopp and Zeng review the changes in Chinese patent laws and discuss market entry issues related to intellectual property rights.

General

Imprint:	JAI Press Inc.
Country of origin:	United States
Series:	Advances in International Marketing
Release date:	September 2003
First published:	2003
Series editors:	S. Tamer Cavusgil
Guest editors:	Tiger Li
Dimensions:	234 x 156 x 11mm (L x W x T)
Format:	Hardcover
Pages:	176
ISBN-13:	978-0-7623-1044-9
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business ethics Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Company law
LSN:	0-7623-1044-8
Barcode:	9780762310449

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