The first part of this book deals with the coverage of landline
and mobile phones in Europe. It presents an overview of the
coverage and the use of phones as well as the resulting strategies
for telephone surveys. The second part addresses the challenge of
so-called "mobile only" households for survey research. Numerous
statisticians present new sampling strategies like dual frame
designs and findings of current projects. In dual frame designs,
respondents are contacted both via mobile phone and landline. The
third part focuses on the usage of mobile phones in the general
population, while the fourth part of examines if different modes of
data collection (mobile vs. landline) have an impact on the
response quality. The last part analyses the first chapter and
offers suggestions and advice on how to conduct surveys and polls,
in both academic and market research."
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