Trade Fair Design Annual 2019/20 (Hardcover)

So-called Instagramability has long become part of our communication policy - has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples. Text in English and German. Also available: Trade Fair Design Annual 2018/19 ISBN 9783899862829

General

Imprint:	AVEdition
Country of origin:	Germany
Release date:	December 2019
Editors:	Sabine Marinescu • Janina Poesch
Dimensions:	310 x 230 x 25mm (L x W x T)
Format:	Hardcover
Pages:	288
ISBN-13:	978-3-89986-313-0
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General Books > Arts & Architecture > Architecture > Interior design Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > Yearbooks, annuals, almanacs
LSN:	3-89986-313-5
Barcode:	9783899863130

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