Quantitative Tourism Research in Asia - Current Status and Future Directions (Hardcover, 1st ed. 2019)

The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this book aims to contribute to the tourism literature by discussing the past, current and future quantitative data analysis methods. The book offers new insights into well-established research techniques such as regression analysis, but goes beyond first generation data analysis techniques to introduce methods seldom - if ever - used in tourism and hospitality research. In addition to investigating existing and novel research techniques, the book suggests areas for future studies. In order to achieve its objectives the analysis is split into three main sections: understanding the tourism industry in Asia; the current status of quantitative data analysis; and future directions for Asian tourism research.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Perspectives on Asian Tourism
Release date:	2019
First published:	2019
Editors:	Sajad Rezaei
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	322
Edition:	1st ed. 2019
ISBN-13:	978-981-13-2462-8
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	981-13-2462-X
Barcode:	9789811324628

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