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Books > Business & Economics > Business & management > Sales & marketing > Market research

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The Market Segmentation Workbook - Target Marketing for Marketing Managers (Paperback, New edition) Loot Price: R1,683
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The Market Segmentation Workbook - Target Marketing for Marketing Managers (Paperback, New edition): Sally Dibb, Lyndon Simkin

The Market Segmentation Workbook - Target Marketing for Marketing Managers (Paperback, New edition)

Sally Dibb, Lyndon Simkin

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List price R2,006 Loot Price R1,683 Discovery Miles 16 830 | Repayment Terms: R158 pm x 12* You Save R323 (16%)

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Our supplier does not have stock of this product at present, but they do have demand for it and we can create a special order for you. Alternatively, if you add it to your wishlist we will send you an email message should it become available from stock.

How should a company decide which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: February 1996
First published: 1996
Authors: Sally Dibb • Lyndon Simkin
Dimensions: 233 x 154 x 12mm (L x W x T)
Format: Paperback
Pages: 240
Edition: New edition
ISBN-13: 978-0-415-11892-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 0-415-11892-1
Barcode: 9780415118927

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