Made in America is a book for everyone, not just business people or
those looking to buy something Made in America. The author, Michael
Shulman, takes the reader into each factory to dispel current myths
about the decline of manufacturing in America. These factories -
Red Wing Shoes, Airstream RVs, Trek Bicycles and the General Motors
Flint pickup truck assembly plant - survived the Great Recession
and are now thriving due to a focus on quality understood by every
worker, every manager - and every customer. Traveling through the
Rust Belt, from Minnesota to Ohio, the reader learns about how a
bloody cow hide becomes the world's finest $400 work boot; meets
one of the country's least known and most powerful female
manufacturing bosses; walks through a factory operating on what its
CEO calls "tribal knowledge" and a bicycle plant producing bike
frames from carbon fiber strong enough to be used in airplane
wings. This up front view of how things are Made in America is
combined with anecdotal insights into the future of manufacturing
from analysts at the Aspen Institute and the Boston Consulting
Group. The bottom line: these factories, collectively employing
more than five-thousand workers who begin life at these companies
without any specialized skills, highlight what is happening in
factories all across America.
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