Financial ratios are an important technique of the financial
analysis of a business organization. Effective financial management
is the key to running a financially successful business. Ratio
analysis is critical for helping you understand financial
statements, for identifying trends over time, and for measuring the
overall financial health of your business. Lenders and potential
investors often rely on ratio analysis for making lending and
investing decisions. This book aims to not only develop an
understanding of the concepts of financial ratios but also to
provide the students a practical insight into the application of
financial ratios for decision making and control. It analyzes the
financial statements of corporate enterprises in India in diverse
sectors with the help of financial ratios in order to facilitate
the learning process.
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