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Using Strategy Analytics to Measure Corporate Performance and Business Value Creation (Hardcover)
Loot Price: R6,516
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Using Strategy Analytics to Measure Corporate Performance and Business Value Creation (Hardcover)
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Strategic analytics is a relatively new field in conjunction with
strategic management and business intelligence. Generally, the
strategic management field deals with the enhancement of the
decision-making capabilities of managers. Typically, such
decision-making processes are heavily dependent upon various
internal and external reports. Managers need to develop their
strategies using clear strategy processes supported by the
increasing availability of data. This situation calls for a
different approach to strategy, including integration with
analytics, as the science of extracting value from data and
structuring complex problems. Using Strategy Analytics to Measure
Corporate Performance and Business Value Creation discusses how to
tackle complex business dynamics using optimization techniques and
modern business analytics tools. It covers not only introductory
concepts of strategic analytics but also provides strategic
analytics applications in each area of management such as market
dynamics, customer analysis, operations, and people management. It
unveils the best industry practices and how managers can become
expert strategists and analysts to better measure and enhance
corporate performance and their businesses. This book is ideal for
analysts, executives, managers, entrepreneurs, researchers,
students, industry professionals, stakeholders, practitioners,
academicians, and others interested in the strategic analytics
domain and how it can be applied to complex business dynamics.
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