This book demonstrates the inevitability of a continuously growing
role of data in our society and it stresses that this role does not
need to be threatening: to the contrary, collection and analysis of
data can help us prevent traffic jams, suppress epidemics, or
produce tailor made medicine. The authors sketch the contours of a
new information society, in which everything will be measured from
our heartbeat during our morning run to the music we listen to and
our walking patterns through department stores and they discuss the
resistances within the society that have to be overcome. Sander
Klous holds a PhD in High Energy Physics and contributed to the
discovery of the Higgs boson at CERN (Nobel prize 2013). Klous
works at KPMG and is professor in Big Data at the University of
Amsterdam. Nart Wielaard is a self-employed consultant and business
writer. He develops compelling and clear stories on complex topics
for a broad range of clients. Wielaard specializes in the domain
where technology, society and business meet.
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