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Semiotic Perspectives (Hardcover)
Loot Price: R3,895
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Semiotic Perspectives (Hardcover)
Series: Routledge Library Editions: Semantics and Semiology
Expected to ship within 12 - 17 working days
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First published in 1982, this book looks at a wide variety of
issues concerning the vast field of study that is 'semiotics. It
begins by tracing the beginnings of modern semiotics in the works
two pioneering figures - Saussure and Peirce - in order to present
fundamental assumptions, notions and distinctions which provide an
essential background to the more recent developments. The author
then goes on to look at Behavioural Semiotics, Luis Prieto's idea
of "l'Acte Semique", Austin's theory of 'Speech Acts' and Searle's
elaborations, Barthes' move away from philosophical and scientific
approaches in his ideology of Socio-Cultural Signification,
Functionalism and Axiomatic Functionalism, style as a form of
communication, semiotics of the cinema, and communicative behaviour
in non-human species.
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