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The Difference Makers - How Social and Institutional Entrepreneurs Created the Corporate Responsibility Movement (Paperback)
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The Difference Makers - How Social and Institutional Entrepreneurs Created the Corporate Responsibility Movement (Paperback)
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It is not often that we have the opportunity to hear from the early
pioneers of a social movement about how it grew and evolved, but
that is exactly what this book sets out to do. The Difference
Makers tells the stories of 23 entrepreneurs who have been
instrumental in developing corporate responsibility; offers an
analysis of how CSR has emerged as a key business issue, why it has
evolved so quickly, and the visions of its thought leaders. The
book examines 23 of the key players who have been instrumental in
developing the corporate responsibility movement. They include John
Ruggie and the Global Compact, Allen White and the Global Reporting
Initiative, John Elkington and SustainAbility, Simon Zadek and
AccountAbility, Alice Tepper Marlin and Social Accountability
International, Bob Dunn and Business for Social Responsibility, and
Joan Bavaria and Ceres - along with many others. The Difference
Makers is a history and detailed analysis of how corporate
responsibility has emerged as a key political, social, and business
issue, why it has evolved so quickly, and what the visions of its
thought leaders are for the future. It is essential reading for
academics, business people and all those interested in the future
of the corporation.
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