This book presents a comprehensive history and analysis of Secret
Cinema - the leading producer of large-scale immersive experiences
in the UK. It examines how the company has evolved over twelve
years from an experimental and artisanal organisation to a global
leader in the field. The book focuses on the UK in late-2019, a
point at which the immersive sector had grown significantly through
its increasing contribution to GDP and its widespread recognition
as a legitimate cultural offering. It captures an organisation and
a sector transitioning from marginal and subcultural roots to a
commodifiable and commercial form, now with recognisable
professional roles and practices, which has contributed to the
establishment of an immersive experience industry of national
importance and global reach. -- .
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