0
Your cart

Your cart is empty

Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies

Buy Now

Divided Spirits - Tequila, Mezcal, and the Politics of Production (Paperback) Loot Price: R644
Discovery Miles 6 440
You Save: R104 (14%)
Divided Spirits - Tequila, Mezcal, and the Politics of Production (Paperback): Sarah Bowen

Divided Spirits - Tequila, Mezcal, and the Politics of Production (Paperback)

Sarah Bowen

Series: California Studies in Food and Culture, 56

 (sign in to rate)
List price R748 Loot Price R644 Discovery Miles 6 440 | Repayment Terms: R60 pm x 12* You Save R104 (14%)

Bookmark and Share

Expected to ship within 12 - 17 working days

Divided Spirits tells the stories of tequila and mezcal, two of Mexico's most iconic products. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on "alternative" markets to protect food cultures and rural livelihoods. In recent years, as consumers increasingly demand to connect with the people and places that produce their food, the concept of terroir-the taste of place-has become more and more prominent. Tequila and mezcal are both protected by denominations of origin (DOs), legal designations that aim to guarantee a product's authenticity based on its link to terroir. Advocates argue that the DOs expand market opportunities, protect cultural heritage, and ensure the reputation of Mexico's national spirits. Yet this book shows how the institutions that are supposed to guard "the legacy of all Mexicans" often fail those who are most in need of protection: the small producers, agave farmers, and other workers who have been making tequila and mezcal for generations. The consequences-for the quality and taste of tequila and mezcal, and for communities throughout Mexico-are stark. Divided Spirits suggests that we must move beyond market-based models if we want to safeguard local products and the people who make them. Instead, we need systems of production, consumption, and oversight that are more democratic, more inclusive, and more participatory. Lasting change is unlikely without the involvement of the state and a sustained commitment to addressing inequality and supporting rural development.

General

Imprint: University of California Press
Country of origin: United States
Series: California Studies in Food and Culture, 56
Release date: October 2015
First published: 2015
Authors: Sarah Bowen
Dimensions: 228 x 152 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 250
ISBN-13: 978-0-520-28105-9
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology > General
Books > Health, Home & Family > Cookery / food & drink etc > Beverages > Alcoholic beverages > Spirits & cocktails
Books > Food & Drink > Beverages > Alcoholic beverages > Spirits & cocktails
LSN: 0-520-28105-5
Barcode: 9780520281059

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners