The following investigation provides a profound analysis on the
motives that hinder German consumers from shifting to green power
vendors. While academic research provides many potential reasons,
only a few investigations have so far dealt with internal and
external influences on switching behavior as well as actual
compliance with theoretical models. In this context, a survey has
been undertaken in the Federal State of Mecklenburg-West-Pomerania
to analyze the personal relevance of different motives for
consumers. Furthermore, the survey also aimed at analyzing the
compliance of theoretical criteria, provided by the Norm Activation
Model, and the Theory of Planned Behavior in order to see whether
respondents intend to switch after all. Therefore, the survey was
distributed via the snowball system, and has been completed by 115
respondents, providing data on 77 respondents who still consume
conventional power.
General
Imprint: |
Anchor Academic Publishing
|
Country of origin: |
United States |
Release date: |
June 2013 |
First published: |
June 2013 |
Authors: |
Sarah Herz
|
Dimensions: |
210 x 148 x 6mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
102 |
ISBN-13: |
978-3-9548907-4-3 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
3-9548907-4-7 |
Barcode: |
9783954890743 |
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