Tackles a human problem we all share the fate of the earth and our
role in its future Confident that your personal good deeds of
environmental virtue will save the earth? The stories we encounter
about the environment in popular culture too often promote an
imagined moral economy, assuring us that tiny acts of voluntary
personal piety, such as recycling a coffee cup, or purchasing green
consumer items, can offset our destructive habits. No need to make
any fundamental structural changes. The trick is simply for the
consumer to buy the right things and shop our way to a greener
future. It's time for a reality check. Ecopiety offers an absorbing
examination of the intersections of environmental sensibilities,
contemporary expressions of piety and devotion, and American
popular culture. Ranging from portrayals of environmental sin and
virtue such as the eco-pious depiction of Christian Grey in Fifty
Shades of Grey, to the green capitalism found in the world of
mobile-device "carbon sin-tracking" software applications, to the
socially conscious vegetarian vampires in True Blood, the volume
illuminates the work pop culture performs as both a mirror and an
engine for the greening of American spiritual and ethical
commitments. Taylor makes the case that it is not through a
framework of grim duty or obligation, but through one of play and
delight, that we may move environmental ideals into substantive
action.
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