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People's Car - Industrial India and the Riddles of Populism (Paperback)
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People's Car - Industrial India and the Riddles of Populism (Paperback)
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India is witnessing a unique moment in populism, with sentiments
divided between economic reforms that promise fast
industrialization and protests that thwart such industrialization.
This book offers an ethnographic study of divergent local responses
to the proposed construction of a Tata Motors factory in eastern
India that would have produced the Nano, the so-called people's
car. Initial excitement was followed by long protests among the
villagers whose agricultural land was being acquired for the
project. After these protests secured the relocation of the
factory, further demonstrations followed, sometimes involving the
same participants, seeking to bring the factory back. People's Car
explores this ambivalence concerning industrialization, asking why
long drawn resistances against corporate industrialization coexist
with political rhetoric and slogans promoting fast-paced
industrialization. Majumder argues that such contradictory rhetoric
and promises target divided sentiments in rural India where land is
incommensurable with money and a site specially marked by desire
for middle caste small landowners aspiring to futures beyond
agriculture. Previous studies of industrialization have generally
focused on either demands for development or populist critiques.
Moving beyond romantic cliches about urban/rural divisions,
People's Car offers a single analytical and ethnographic framework
demonstrating how pro- and anti-industrialization forces feed off
each other.
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