Technological improvements are responsible for majority of
innovations in banking over past few decades. It started with
introduction of personal computers and came a long way with
computerized banking, Internet banking, ATMs, and CRM as the latest
buzz. Customer Relationship Management Systems are adopted by the
banks in order to achieve the success in the business and also
business strategies can be formulated based on the predictions
given by the intelligent data mining tools. CRM systems are
implemented by banks to gain competitive edge over their
competitors. Also, business strategies can be formulated based on
the predictions given by the intelligent data mining tools. The
book intends to present the CRM implementation with data mining,
methods of implementation, success factors for the same and impact
of data quality on data mining and CRM. A case study of Indian
banks is also presented.
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