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Media Economics And Management (Paperback)
Loot Price: R474
Discovery Miles 4 740
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Media Economics And Management (Paperback)
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Loot Price R474
Discovery Miles 4 740
Expected to ship within 15 working days
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Media Economics and Media Management in India is a new and emerging
area of study within the discipline of mass communication and
journalism. This book will play a key role in formalizing this area
of study and its expansion in India. This book provides a detailed
treatment of the fundamentals of media economics and management in
India. It offers a comprehensive understanding of key concepts and
terms in media economics and management, explains their
applications and analyses relevant data for post-graduate and
undergraduate students. An accessible guide to the basic principles
and concepts of media economics and management in India, with
illustrations from Indian and global media industries, this will be
an essential resource for students, researchers and teachers of
media and communication studies, media economics and management,
media industries, creative industries and advertising industries,
political studies, sociology as well as for professionals in media
and advertising industries.
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