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Applying Public Opinion in Governance - The Uses and Future of Public Opinion in Managing Government (Hardcover, 1st ed. 2017)
Loot Price: R1,957
Discovery Miles 19 570
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Applying Public Opinion in Governance - The Uses and Future of Public Opinion in Managing Government (Hardcover, 1st ed. 2017)
Series: Palgrave Studies in Political Marketing and Management
Expected to ship within 12 - 17 working days
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This book explores how public opinion is used to design, monitor
and evaluate government programmes in Australia, Canada, New
Zealand, and the United Kingdom. Using information collected from
the media and from international practitioners in the public
opinion field, as well as interviews in each of the 4 countries,
the author describes how views of public opinion and governance
differ significantly between elites and the general public. Bennett
argues that elites generally risk more by allowing the creation of
new data, fearing that its analysis may become public and create
communications and political problems of various kinds. The book
finds evidence that recent conservative governments in several
countries are changing their perspective on the use of public
opinion, and that conventional public opinion studies are facing
challenges from the availability of other kinds of information and
new technologies. This book is a hugely valuable contribution to a
hitherto little explored field and will appeal to academics and
practitioners alike.
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