Advertising the Self in Renaissance France - Lemaire, Marot, and Rabelais (Paperback)

Advertising the Self in Renaissance France explores how authors and readers are represented in printed editions of three major literary figures: Jean Lemaire de Belges, Clement Marot, and Francois Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books but also particular ways of reading. They advertised correct modes of reading as transformative experiences offered by selfless authors that would help the actual reader attain the image of the ideal reader held up by the text and paratext. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising.

General

Imprint:	University of Delaware Press
Country of origin:	United States
Series:	Early Modern Exchange
Release date:	April 2019
Authors:	Scott Francis
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	288
ISBN-13:	978-1-64453-007-8
Categories:	Books > Language & Literature > Literature: history & criticism > Literary studies > 16th to 18th centuries Books > Humanities > History > European history > General Books > History > European history > General
LSN:	1-64453-007-4
Barcode:	9781644530078

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